Diseñando el Futuro de tu Organización

Designing the Future of your Organisation

Este libro pretende salvar dos barreras detectadas de manera persistente en la enseñanza de la materia: la dificultad para asimilar conceptos básicos de la operativa financiera y el rechazo al uso de la hoja de cálculo.

La primera cuestión se aborda aplicando el modelo de aprendizaje de la Universidad de Deusto. Antes de entrar en los contenidos teóricos, al inicio de cada capítulo se pone al estudiante en contexto y se le acompaña a lo largo del proceso de aprendizaje que culmina con una colección de ejercicios resueltos.

Tesla, Glencore-Xstrata, Pfizer-Biontech, Iberdrola, NH Hotels, Zodiak Aeroespace, Siemens Gamesa Renewable Energy, Gestamp, Canadian Solar, Ebro Foods, Grupo Antolín, Grifols, Tubacex, ITP Aero... Así hasta 24 casos prácticos reales de actualidad que cubren un amplio abanico de sectores de actividad y permiten estudiar cómo estas empresas han ido tejiendo su estrategia.

This book was conceived by its authors –professors of Strategy at Deusto Business School (DBS), part of the University of Deusto, and members of the School of Management created by Antonio Freije– as a practical companion to the study of Strategy.

It is intended to help those students who wish to broaden their knowledge of this field by applying the concepts and techniques studied in the Strategic Analysis and Strategic Management courses to real situations faced by relevant companies of our time.

When they read it in 2021 close friends of mine found that I have named chapter 3 of this book in a too strong and gloomy way: On the next coming financial crisis. Unfortunately, we have seen in March 2023 that crises in the US and European banking sectors have covered again front pages of every economic newspaper and online network. And this is worst, they happened unexpectedly. To control financial and banking criseswe need reforms coming from an intelectual revolution, in the words of Mervyn King, Governor of the Bank of England during the Great Financial crisis of 2007. And in a new section 3.5. Some ideas on different approaches to controlling financial crises I defend that this change begins inside the banks themselves.