Tesla, Glencore-Xstrata, Pfizer-Biontech, Iberdrola, NH Hotels, Zodiak Aeroespace, Siemens Gamesa Renewable Energy, Gestamp, Canadian Solar, Ebro Foods, Grupo Antolín, Grifols, Tubacex, ITP Aero... Así hasta 24 casos prácticos reales de actualidad que cubren un amplio abanico de sectores de actividad y permiten estudiar cómo estas empresas han ido tejiendo su estrategia.

When they read it in 2021 close friends of mine found that I have named chapter 3 of this book in a too strong and gloomy way: On the next coming financial crisis. Unfortunately, we have seen in March 2023 that crises in the US and European banking sectors have covered again front pages of every economic newspaper and online network. And this is worst, they happened unexpectedly. To control financial and banking criseswe need reforms coming from an intelectual revolution, in the words of Mervyn King, Governor of the Bank of England during the Great Financial crisis of 2007. And in a new section 3.5. Some ideas on different approaches to controlling financial crises I defend that this change begins inside the banks themselves.